Vultaggio continued to expand Arizona; Ferolito spent more time playing golf and overseeing his personal investments, including a course in Colts Neck, New Jersey. But the next time you see this 90s look on the runway, or the perfect look to pair with a can of green tea, remember that you can buy the most popular streetwear accessory at any corner store. Wesley says Arizona will continue to rely on the lifestyle and fashion space, and will launch new projects starting in July. Tall iced tea guys are the drink of choice, but that's because they've always been good.
Instead of spending money on advertisements, celebrity promotions, or marketing campaigns with influencers, the company focuses on creating a product with an affordable price and a good taste. EVERYTHING WAS ABOUT TO FALL APART over the past decade, when a dispute between Ferolito and Vultaggio brought Arizona to a landslide. On Instagram, you'll find girls with moody looks and trendy caterpillar eyebrows with cans of AriZona green tea. It launched Good Brew, which competes in the fast-growing premium tea market alongside Starbucks Pure Leaf and Tazo teas, and is boosting its commitment to mineral water.
At the same time, upstarts selling organic, health-conscious products, such as GT's Living Foods kombucha teas, were on Vultaggio's heels. The first cans, lemon and raspberry teas with bright pink and turquoise labels, came off the line in May 1992. Don Vultaggio and co-founder John Ferolito thought it would be a good brand, and they called the product “AriZona” because it had a more mellifluous connotation (at least for a New Yorker) than anything else on the East Coast. The owners of AriZona, who had been beverage distributors since the 1970s, decided to make their own product to compete with well-known brands such as Snapple. Sam Richardson, master brewer at Other Half Brewing, said he had no idea that there was a wider cultural adoption of AriZona iced tea taking place when he introduced a “99 cent” IPA tea, which comes in a tin adorned with a teal, pink and yellow “Southwestern” design, as part of a series named after the New York's iconic street food.
confirming that iced tea has reached the iconic level of a portion of the dollar.
