Arizona's first product went on sale in 1992 to compete with Snapple. Both companies originated in New York.
Arizona
iced tea is made in Brooklyn, New York, not Arizona. But if you're looking for a company to boycott, both U-Haul and Cold Stone Creamery are based in Arizona.They made their drinks for 99 cents to give them a dip, and it worked really well. So they simply decided to move on, and it has become an important part of their marketing strategy, in and of itself. The resulting design of a cherry blossom on a teal background still covers AriZona green tea cans to this day. The character of the AriZona tin is fun, difficult to handle and perhaps a bit problematic (the “southwestern designs” are reminiscent of traditional Pueblo textiles).
Last year, the company opened a 99-cent pop-up store in Soho, which sold clothing and skateboards, and even featured tattoo artists giving away free Arizona-themed ink. But yes, we're definitely trying to protect that suggested retail price because, once again, pricing is part of us. The entire restaurant is adorned with an Arizona decoration created by the brand, including a 99-cent neon “GREAT BUY” sign and personalized glassware with the word “Mission” made as the AriZona logo. According to the Daily News, comedian George Lopez took to Twitter and joked, went to buy an AriZona iced tea and they asked me for my documentation.
In many ways, AriZona's aesthetic set the tone for current trends: desert colors, power shocks and who knows if it's a tall or a low eyebrow. Believing that would give them an advantage, the now omnipresent AriZona Big Can was born right there. The company continues to spend a minimum on advertising compared to other bottled iced teas, and relies on the brand of its can to attract customers. Arizona keeps costs low by relying on word of mouth rather than expensive advertising campaigns and celebrity endorsements.
In what would prove to be an incredibly wise decision, AriZona didn't give up on drinking and things eventually changed. Giant companies and their deep packages are often the subject of lawsuits, and AriZona Beverages is no exception.
